Friday, December 23, 2011

(644) Losing concern -commercial!

A few years ago, I picked up a direct marketing product based on my old friend's recommendation. Since my friend and Elizabeth both possess weak ankles and type A personality, they both need the product. Inevitably, both of them had twisted one ankle a little more seriously than the other in the distant past. All it took was a small slip and they experience pain in whichever throbbing and swollen ankle.

Elizabeth enjoyed the fast healing the sea cucumber based liquid brought for about two years. Then the product was withdrawn abruptly. The replacement product was made from the membrane found in eggs. While it tasted good, it does Elizabeth no harm nor good. In the end I have to make a point of using it up as a fun beverage. We did not buy another product from this company again.

Recently, I heard that a nineteen year old young lady was appointed the Marketing Head of this small company. I seriously wonder how the founder expect a person of such tender age and limited experience to turn the company around! Apparently this company has been making steady losses for many years in a row. It is good thing that the sister manufacturing branches in other continents are making much profit to cover these local losses.

Well, some companies are built to make profit. Others, well, may be the manifestation of gratitude a person of great means bestow on his beloved homeland. It is a praise worthy venture!

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