In "Come, Tell Me How You Live" by Agatha Christie, we find that the rural peasants were more or less self sufficient when harvest was good. So how did the archaeologist encourage the villagers to work for money?
In page 69, we see the dig foreman suggested that a little extra money would come in handy to buy their wives ornaments. Even when the wives all concurred that the digging might be a good thing, the husbands were worried that the digging would affect the Arab's sense of dignity. But well! It was just a few days of test trenching, they would have the entire winter to consider about the idea of working before spring come.
Now let us look at Foundation by Isaac Asimov. On page 183 we find Master Trader Mallow demonstrating a simple nuclear ornament on a young girl. There he created a demand for something that had not been seen in that far off planet. Once the Head of Government saw how much money he could squeeze out of the women with a monopoly, he relented and played ball.
All over the world, people make money by offering Beauty: clothes, cosmetics, skin care, head gear, foot gear, hand bags, jewelry, scarves, belts ...
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